Local SEO
A major change has come to the search engines. Many geographically targeted queries now return a map with links to locally focused companies.
This is a great opportunity for smaller companies, as they may be able to rank for keywords they never could before. Optimizing for such listings is known as Local SEO or Google Maps Optimization.
Optimizing a company for local search consists of three services: the local business listing submission, on-page recommendations (if there’s a site), and citation building.
At the very least, a company or organization needs to have local business listings created with the search engines for their business. And while a website is not required to attain rankings, optimizing your site for local search can greatly improve those rankings. Lastly, if your company is in a competitive industry, active citation building may be needed.
Local Business Listing Submission
Local Business Listing (LBL) Submission creates LBL accounts with the three major search engines. Optimized LBLs are created for Google Local Business Center, Yahoo! Local, and Bing Local Listing Center. Includes verification of submission, and several follow-ups over the subsequent months to ensure optimization. Specific instructions are given on how to maximize a site’s rankings by requesting reviews from satisfied customers.
The service also includes evaluation of up to ten prospective keywords and specific recommendations for gaining reviews of your company without being deceptive (e.g. writing your own reviews). LBLs for one location are included. Pricing on multiple locations is available.
Time Frame: Approx. One Month
Output: Local Business Listings for one location with their associated logins, regular check-ups of the health of the LBLs (at three months, six months and one year), and instruction on how to manage them going forward.
Investment: $995.00 (one time)
On-Page Recommendations
The Local SEO On-Page Recommendations are specific, customized on-page recommendations for up to four pages on the website (generally, homepage, company info page, contact info page, and either a service or product page). The recommendations are written in plain language so that anyone with moderate HTML experience should be able to understand them.
The service also includes evaluation of up to ten prospective keywords. Recommendations are made for one location. Pricing on multiple locations is available.
Time Frame: Approx. Two Weeks to develop the On-Page Recommendations
Output: A document with specific, customized instructions for optimizing your website for one location.
Investment: $995.00 (one time)
Citation Building
The Local SEO Citation Building service delivers at least fifteen optimized listings on local business directories and websites, including follow-up to ensure that they go online. Profiles on local business directories are one of the major signals the search engines use for ranking their listings in local search.
The service includes evaluation of up to ten prospective keywords, and advice on how to gain additional citations. Citations are made for one location. Pricing on citations for multiple locations is available.
Time Frame: Approx. One Month for Initial Submission. It may take longer for all citations to go online.
Output: At least fifteen citations and a listing of all citations received. May include iterative reporting, depending upon how long it takes the citations to come online.
Investment: $995.00 (one time)
Upon completion of these three services, the core structure of local SEO will be in place. While for more competitive search terms additional work may be required to attain a material ranking, instruction on how to take things to the next level is included with each service.
Local SEO Bundle
All three Local SEO Services at a 10% discount. The bundle includes:
- Local Business Listing Submission
- On-Page Recommendations
- Citation Building
Time Frame: Approx. One Month for initial submissions and document creations. It may take longer for all citations to go online.
Output: All the outputs listed above.
Investment: $2,685.50 (one time)
Do you still have questions? Here are some links to more information:
