ionadas local LLC

Screen Captures of Google Places Tags

Google has added a “tagging” system to its Google Places system. These tags let a business highlight aspects of your listing, so that they stand out from the others. This advertising program is available in Austin, Atlanta, Houston, San Jose, and Washington for a flat fee of $25/month.

Being in Austin, Texas, an offer for this advertising program popped up in ionadas local’s Google Maps management system this morning.

“Learn More” takes you to Google Help pages. If you “Preview and select a tag, the following dialog box is shown:

You have the option of highlighting coupons, photos, videos or your website. If one of these is not available in your Google Places, it won’t be offered for tagging.

Here is what the ad looks like, in the 7-pack, the 3-pack, and the 1-box, respectively.

It’s too early to tell if this will result in an uptick in traffic, but watch here for updates. In the meantime, here’s the dashboard the advertisement adds to your management system, although it does not have any data yet.

ionadas local at PubCon South

Note: We also have a coupon for PubCon 2010 Las Vegas.

ionadas local will be attending and speaking at PubCon South 2010 in Dallas the second week of April. CEO Brian Combs will be speaking on the “Personalize Search – Universal Search – Life Goes On” panel with Michael Gray and Dr. Amanda Watlington.

Brian’s panel is at 1:30pm on Wednesday, April 14th, and he will be discussing developments within Google Maps and other local search engines as they pertain to universal and personalized search.

If you’d like 20% off your ticket to PubCon South 2010, use the code “rc-7200720″ when registering (coupon expires April 9th at 5pm central). We hope to see you there!

Google Local Adds Service Areas

If you logged into your Google Local account the last day or two, you may have noticed something new.

You can choose whether or not your listing has a physical address associated with it. According to Google Maps Help:

Service Area Listings With An Address
Listings with a designated service area and a physical address appear the same in Google Maps search results as results without a service area. Once a you click on the listing title, the information window that appears allows you to toggle service areas on and off by clicking ‘Show/hide service area’. By default, service areas are hidden. On the map itself, the listing appears as a red pin. If you’ve chosen ‘Show service area,’ the service area will appear as a see-through red shape.

Service Area Listings Without An Address
Listings with a designated service area and no address appear in Google Maps search results with a red circle and the city the business is located in. Once you click on the listing title, the information window that appears allows you to toggle service areas on and off by clicking ‘Show/hide service area’. On the map, the listing appears as a red floating circle. If you’ve chosen ‘Show service area,’ the service area will appear as a see-through red shape.

Unfortunately, there is no interface for this functionality through the bulk upload system yet. You have to add the Service Area by hand.

Service Areas are something that we’ve been looking for in the Local SEO world for some time. Many businesses do not have customers coming to their location, but rather go to the customer’s location. While these firms certainly have a tight geographic focus, the Google Local system has been failing them until now.

It’s not clear what the limitation is on geographic range, but I expect that the further a location is from the center of your range, the harder it is going to be for you to rank for your target search terms.

Free Workshop: How to have a Professional Web Presence without Spending a Fortune

Having a quality website need not break your marketing budget. Learn what you should know as a business owner when creating a new website.

Details:
Monday, March 8th at 11am, Dave & Busters, Austin, Texas

This workshop will help you to:

• Determine your website’s goals and metrics of success

• Create a detailed list of steps to take to build your new website
• Know what you can do and what you should outsource

Specific examples will be shown using the WordPress platform, an open-source, industry standard Content Management System, but the strategies and ideas will be applicable to many web management system.

The workshop is free, but space is limited, so sign up today!

Workshop: Twitter for Beginners, February 11th, 6pm-8pm

Twitter can be overwhelming. You’ve read that it’s the current “big thing”, and you’ve heard stories about the impact it can have for small businesses. But after following a few hundred people, you’re even more confused.

A constant stream of information is flowing across your screen. Some of it looks useful. Most of it looks like something you’d overhear at a restaurant.

And none of it seems like it would help your business.

I’m not one who believes that Twitter is the right tool for every business. But in the right situation, with the correct plan, and with solid execution, it can be a powerful method of communicating with current and prospective customers.

The Outsource Resource is hosting a workshop on Twitter for Beginners on February 11th. The workshop will be hands on, focusing on how to leverage Twitter to have a material impact on your business.

The instructor, Chris Anderson, is an avid user of Twitter for business purposes. He’s very experienced in explaining digital media to small business owners, and in educating them in its proper usage. He’s also a witty speaker, so the workshop is bound to be both entertaining and useful.

The seating in this workshop is very limited, so it’s sure to sell out. Signup soon!