ionadas local LLC

Brian Combs at PubCon Vegas 2009

Brian Combs, principal of ionadas local, will be speaking at PubCon Vegas again this year, with a pair of sessions on the first day, November 10, 2009:

Interactive Site Reviews: Focus on Organic
11:30am-12:45pm
Live critiques of attendee websites, with actionable advice on how to improve the sites’ search engine optimization.

How Do You Optimize For Universal and Personal Search?
2:55pm-4:10pm
Brian’s third time on a PubCon Universal and Personal Searc panel, he will be speaking on how…

Guest Post: How Article Marketing Can Help You Even If You Own a Local Business

Getting global exposure for your website and reaching customers all over the world are two perks of Article Marketing, but what if global domination is not your thing?

One of my long-time newsletter subscribers recently emailed me and asked:

What if you own a dry cleaning business in Madison, Wisconsin?

Or you’re a real estate agent in Ontario, Canada?

Or you operate a bakery in Marrakech, Morocco?

If you own a local business and you want to attract customers who are in your neighborhood or city, can article marketing still work for you?

Does Your Business Need Local SEO?

Approximately eighteen months ago, the agency I was with at that time was hired by a company in the vacation travel space. They were seeing a twenty percent drop in traffic from Google, and a nearly twenty-five percent drop in sales from Google.

Meanwhile, their internally-developed ranking tools were telling them that everything was fine. They were third on Keyword A that month, and they had been third on Keyword A the previous month. This was substantively the case for the several thousand keywords they watched.

Among other things, they hired us to determine what had happened.

Guest Post: Using the Internet to Tell Your Customers About Special Offers

Thanks to the Internet, there’s no longer any need to spend money on mailing postcards to your customers to announce sales and special offers.

If you have set up your web marketing capabilities, you can simply tweet on Twitter and send an email blast through your email marketing service.

White Paper: Avoid Local SEO Mistakes

A quick glance at the Google Maps Help Pages shows how easy it is to run into problems when optimizing your local business listings.

A few of the current entries include:

• What happened to my business listing in local results?
• Rec’d Postcard from Google: Password Entered in Invalid
• Problem With Local Business Listing…
• Address shows the wrong place now
• Our business has disappeared from Google Maps. What happened?

While many of these…