ionadas local LLC

Phone Numbers Missing from Google Local Listings

The blogosphere and twittersphere are abuzz this morning with discussion of missing phone numbers from the listings within Google Local.

Guest Post: How to Focus on Profitable Work and Forget the Rest

It is crucial for small businesses to stay competitive and to maximize use of their resources, but this can be difficult when managers do not know where the business is profitable and where it is not. Fortunately, time tracking alleviates this problem by shining a light on true project ROI.

Why Track Time?

Guest Post: My Top 5 Action Items from Innotech’s eMarketing Track

As the founder of a national technology training company, I was definitely looking forward to attending Austin’s Innotech conference last week. Since relocating the company from Dallas to Austin this summer, the name ‘Innotech’ was mentioned to me at least once a week as a premier event to interact with leaders who are driving the IT industry in Central Texas. I chose to attend the eMarketing Summit because I was specifically interested in social media, which proved to be an…

Proximity to Centroid Still Matters for Google Maps Optimization

Early in the history of business listings being placed on Google Maps, your proximity to the centroid (fancy geometric term for “center”) of your city had a huge impact on your rankings. If you wanted to be on the first page for [pool hall austin, tx], you’d better be located in the center of town.

Over the last couple of years, however, Google has greatly devalued proximity to centroid as a signal in their calculations. With decent optimization, you can rank for [pool hall austin, tx] all over town.

Guest Post: Are You Maximizing Your Time & Money in Your Business?

If you’re a small business owner, you’re accustomed to doing everything yourself: providing your company’s actual service, sales, admin, bookkeeping, etc. You might be proud of this or else hate it. Either way, certain functions of your company are critical for you to perform, and other aspects take you away from that core, critical work.

If you’re proud of doing everything, you see it as a way to be scrappy, keeping more dollars for yourself. If you hate it, you think you simply can’t afford to hire someone to take the load off. In both cases, you may be failing to see the forest for the trees.