Every year, Google announces the top searches for the year. This year, they added info on searches for particular cities. Here they are for Austin:
I’m sure Birds Barbershop gives a great haircut, but how the heck did they end up number three?
Read the rest of this entry...During PubCon in Las Vegas last month, Brian Combs was interviewed by WebProNews. They discussed the importance of one’s business being listed within Google Maps, and steps one needs to take to have that listing found by prospective customers.
Read the rest of this entry...On November 5, 2009, something curious happened the the Google Universal results for geographic keywords in the Internet marketing space: they disappeared.
Search on virtually any high traffic Internet marketing keyword, and add any city you can think of, and the 7-pack appears to be gone. I watch a number of these SERPs closely, and many of these keywords have shown Google Local results for well over a year.
Read the rest of this entry...On Friday, Matt McGee reported in Search Engine Land that Google is building out a national real estate search engine.
In short, Google is now including every property listed in Google Maps within appropriate queries.
As of today, these listings seem to have rolled out to all “domicile”-type queries, such as “real estate”, “housing”, “apartments”, or “townhomes”. Oddly, they don’t seem to be coming up on the main SERP for any queries; you have to click on the Maps…
Read the rest of this entry...You’ve done all the right things to draw your target market to your online presence. You’ve optimized your website for Google Maps so you show up in location-based searches. You’ve dropped the right keywords in the right places to ensure a high ranking on organic search results. You’ve invested in Google AdWords or a similar SEO-based advertising campaign to make sure you appear on your prospects’ search destinations. And now you’re developing a strong online brand through social media such as Twitter, LinkedIn, Facebook, and their rapidly proliferating kin. Your prospects respond to your brilliant strategies by flocking to your website to learn more.
Now comes the final step — keeping those shoppers on your site long enough to turn them into buyers.
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