Update: Click here for the coupon for PubCon Vegas 2011.
On March 8th and 9th, a Can’t-Miss online marketing conference, is coming to town. PubCon Austin 2011 will have dozens of top speakers over its two days.
The thing I like about PubCon is its focus on real world problems and solutions, rather than the vague theories you hear discussed at many conference.
And, best of all, I’ve negotiated a 15% discount for you. When you sign up,…
Read the rest of this entry...WebProNews interviewed Brian Combs at PubCon Vegas 2010 at the beginning of November. The discussion primarily focused on the changes recently made to Google Places.
Read the rest of this entry...For the last few months, ionadas local and Sentient Services have been engaged in research in the local SEO space. The survey uses heat mapping to reveal how the reader’s eye typically tracks geographically-based search result content, giving web developers and advertisers valuable insights into creating page layouts optimized to attract and retain viewers’ attention.
It was to be the first published survey of eye tracking patterns as applied to local search techniques. We planned to publish the…
Read the rest of this entry...By now, you’re likely seeing Google’s new search results for local queries. Big G has been testing this for a few months now, and the rollout looks about like we expected it to.
It’ll take some time to tease out what exactly they’ve done, but at a high level it appears that the new ranking algorithm is a combination of the old Google Maps and organic algos. This is great news if you have strong organic optimization. You’re probably…
Read the rest of this entry...There have been indications of this for some time, but the Google Lat Long Blog has now announced full support for hCard Microformat. This is a tagging system that allows a website builder to indicate what type of data is included on a page. It’s most often used for contact info, but other data types (such as reviews), can be tagged as well.
Information tagged in this manner is easier for Google to categorize, and can show up as…
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