22.07.2009 Local Marketing No Comments

Yahoo to Sell Small Business Unit

Reuters reports that Yahoo is trying to sell its HotJobs and Small Business units. This is part of an effort by Yahoo to focus on its core businesses.

Yahoo Small Business primarily engages in hosting services including web hosting, domains, and merchant solutions. Frankly, Yahoo has never been a particular strong competitor in the hosting space, so this makes sense.

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22.07.2009 Local SEO No Comments

Importance of Ranking on Google Maps

I was asked yesterday how important ranking is within the Google 10-Pack, assuming you’re listed on the first page. I’d like to share my thoughts here.

Google has not published any statistics on the difference that one’s placement in the local rankings makes, but this is not surprising with a beta service. Local listings are one of the primary battlegrounds between Google, Yahoo, and Bing and they’re all keeping their data very close to the vest.

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21.07.2009 Local Marketing, Newspaper, Press and Media, Television 2 Comments

Impact of ESPN Local

Over the weekend, the New York Times revealed that ESPN is continuing its push into local markets. On Monday, ESPN announced new sites for New York, Los Angeles and Dallas, which will join its test site for Chicago.

Marketing Pilgrim is calling this yet another nail in the coffin of newspapers, and saying it may impact local television stations as well.

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16.07.2009 Local Marketing, Online Marketing 2 Comments

Ten Don’t's for your Small Business Website

Any small business creating a website needs to keep a number of things in mind. While each particular situation will require specific additions, this list is a great place to start.

1. Don’t forget to set goals for your website and define metrics for success.
If you don’t know what success for your website looks like, how will you know when you get there? Prior to building the site, you need to decide what you want the website to accomplish, and define your metrics for success or failure. This paints the picture of the destination, so that you have a reasonable chance of getting there.

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15.07.2009 Local SEO, Local Social Media No Comments

Submitting False Reviews is Actionable

It has always been a bad idea to submit false positive reviews to Google, Yahoo, Bing or the various local databases. They are easy to detect, and customers will be turned off. The company might even be called out on it publicly.

Now there is another reason to avoid this practice: it is actionable legally. The State of New York has a secured a $300,000 settlement with Lifestyle Lift. The employees of the cosmetics company were actively posting positive …

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