On occasion, I’ll run the same query on multiple search engines to see how the results differ. Today I decided to look at a search phrase near and dear to my own heart: [coffee shop austin].
All queries were run through an internet connection in Cedar Park, Texas (just northwest of Austin). I was not [...]
DirecTV has announced that starting in 2011, advertisers will be able to deliver commercials based upon the location of the viewers set-top box. Prior to the release of this service, satellite signals could only target large regions of the globe. A typical targeting might be the eastern or western half of the United States.
While this [...]
According to WebProNews, Yahoo has added five papers to its Newspaper Consortium. The entrants include the Orange County Register, the Gazette in Colorado Springs, the Record and Herald News, and the San Diego Union-Tribune.
The Yahoo Newspaper Consortium is made up of 814 newspapers. The papers receive access to Yahoo’s contextual advertising, paid search and web [...]
Advertising dollars for local businesses are moving from traditional vehicles such as radio, newspapers and television to online vehicles such as local search, according to an article by MediaPost. While the recession certainly accounts for a great deal of the decline of the traditional vehicles, a non-trivial portion comes from the specific weaknesses of those [...]
Read the rest of this entry...The local marketing industry is certainly heating up, with AOL announcing the acquisition of a paid of locally focused companies: Patch Media and Going. Patch Media provides local news and information, which Going is more of a social network, allowing people to share information about cities and destinations.
These will be added to AOL’s current local [...]
